Jeff Ostenson of North 40 Productions is a passionate believer that Mission Ridge Ski and Board Resort is one of our region's most valuable and least appreciated assets, and I couldn't agree more.
He and his team have launched an effort to raise $40,000 in the next 30 days through crowd sourcing to help fund a documentary film that celebrates the ski area's 50th anniversary in 2016. They've already raised nearly $17,000 through the Indiegogo.com web site, which invites individuals to invest in efforts about which are they are passionate.
"Personally, there's no place in the world I like better than Mission Ridge," says Ostenson, who grew up skiing at the Ridge. In fact, the entire team at North 40 spends a significant amount of time at this amazing small ski resort resort.
He points out that Mission Ridge is one of the leading economic drivers in the wintertime for businesses in the valley. It has been a real bonus to have a non-corporate owner, Larry Scrivanich, who cares passionately about the mountain and building a stronger community, even though he's not from here.
The first step in developing the documentary, said Ostenson, was setting a goal of finding at least 1,000 people who would be willing to buy a ticket to see a documentary film about Mission Ridge's first 50 years. They achieved that goal this fall. So they have a big local audience that is excited about the opportunity.
The second phase is to raise $40,000 through the indiegogo.com web site, where can people can invest in this community project. If they can clear that hurdle, the final step will be leveraging all of the community support to encourage major ski industry sponsors to underwrite the final $40,000 to $60,000 to make the film a reality.
The Mission Ridge story epitomizes North Central Washington at its best. It was a dream of a small group of enthusiasts who formed Wenatchee Mountain Company with local investment dollars to get the project started in the 1960s. The resort is a diamond among the ski areas in the Northwest.
Keeping it economically viable needs to be a full community effort over the long term.
Perhaps the documentary film can be the impetus for helping keep this critical asset viable. If you'd like to see a trailer for the film, visit north40productions.com and click on the MR50 link. This is an effort worthy of our support.