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Fun and flirty on North Chelan Avenue

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Darleen Gerry
Darleen Gerry, owner of Darleen's Boutique in Wenatchee.

At age 75, Darleen Gerry stocks some pretty sexy clothes in her just-opened store in Wenatchee.

“Sexy?” she laughed. “Well, I like to think of them more as fun and flirty.”

Gerry’s new store, Darleen’s Boutique, is crowded with bright, colorful and festive fashions — dresses, tops and leggings — designed to show off a few curves and, in some, flash a little bit of leg. Or a lot of leg.

“Legs can be many women’s best feature,” she said, taking a little black number off the rack and holding it for a male visitor to peruse. Legs, yes, we like legs.

Of course, she stocks more conservative styles, too, and also plus-sized clothing that doesn’t scrimp on flash and style. The store also features racks of accessories — hats, scarves, bags, jewelry — and a line of gift items, such as artful windchimes and faerie figurines.

Gerry’s inventory also features a large display of jewelry — earrings, necklaces, bracelets — hand-made by her daughter Dianna.

Best of all? All this sassy pizzazz comes at a reasonable price — hardly an item in Darleen’s Boutique costs more than $35.

Gerry is no stranger to business. She owned a coffee shop and deli in the Seattle area for 15 years before moving this year to the Wenatchee Valley. Since about 2000, she’s been visiting friends in the area and caring for their home during winter months. During her stays, she fell in love with the eastside of the mountains.

It’s her nature to keep busy and, she said, “I’ve always loved clothes.” So her clothing boutique was an idea who’s time had come. “I immediately got online and started searching for just the right items and styles that I could sell at just the right price.”

Gerry opened her 400-square-foot boutique on June 14 on the busy corner of North Chelan Avenue and Second Street. Everyday, she hangs a few brightly-colored dresses or tops on the front of the building for some sidewalk merchandising.

“They’re pretty and bright and interesting,” said Gerry, “If it were me passing by, I’d want to stop and see what’s inside.”

Details: Darleen’s Boutique, 136 N. Chelan Ave., Wenatchee. (Former location of Nancekivell's Cleaners.) Open 10 a.m. to 6 p.m. Monday through Saturday. (206) 949-8044.  

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