The Wenatchee World

Weather:

Weather

The latest extended forecast from The Weather Channel

Remove this weather forecast

This Afternoon

Hi80° Mostly Sunny

Tonight

Lo56° Breezy

Wednesday

Hi77° Mostly Sunny

Wednesday Night

Lo52° Mostly Clear

Thursday

Hi79° Sunny

Thursday Night

Lo54° Mostly Clear

Friday

Hi83° Sunny

Friday Night

Lo57° Clear

Saturday

Hi86° Sunny

Saturday Night

Lo57° Clear

Everyday Business | Stemilt plucks grocer award

Send to Kindle
Print This

Wenatchee-based Stemilt Growers, one of the world’s largest fruit companies, has a nifty product-management program called FruitTracker. See?

And FruitTracker does all kinds of cool stuff like gather up grocery sales data, analyze it, crunch numbers and, yes, track trends related to apples, pears and cherries. See?

Well, FruitTracker has been hailed as a real game-changer for both Stemilt and the grocers that partner with them. They use the program to follow fruit (tree to tabletop) and track what sells and in what quantities. See?

FruitTracker is so good, in fact, that the industry trade journal Progressive Grocer has presented Stemilt with a food-tech award that’s a real mouthful — the 2013 Category Advisor in the Perimeter-Variable/Fixed-Weight Produce Category. See?

Well, we thought you might not see, so we chatted with Stemilt spokeswoman Brianna Shales about what the heck all that means.

In brief, the award is the grocery industry’s way of saying thanks to Stemilt for helping boost sales of fruit and produce, which in grocer-talk are “perimeter” products — items in a store’s layout on the outside aisles that might include the deli, meat and seafood, milk and cheese, fruit and produce.

See? Does FruitTracker know this article is making us hungry?

All comments are moderated before appearing. For more information, please read the approval guidelines. Questions? See our Disqus commenting FAQ or our full commenting policy.

Comments Help

A few important points:

  • You must have a Disqus account to comment (your Wenatchee World login and Disqus login are completely separate)
  • You must provide your first and last name
  • Your comment must be civil

For more information see our Disqus commenting FAQ or our full commenting policy