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Everyday Business | Stemilt plucks grocer award

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Wenatchee-based Stemilt Growers, one of the world’s largest fruit companies, has a nifty product-management program called FruitTracker. See?

And FruitTracker does all kinds of cool stuff like gather up grocery sales data, analyze it, crunch numbers and, yes, track trends related to apples, pears and cherries. See?

Well, FruitTracker has been hailed as a real game-changer for both Stemilt and the grocers that partner with them. They use the program to follow fruit (tree to tabletop) and track what sells and in what quantities. See?

FruitTracker is so good, in fact, that the industry trade journal Progressive Grocer has presented Stemilt with a food-tech award that’s a real mouthful — the 2013 Category Advisor in the Perimeter-Variable/Fixed-Weight Produce Category. See?

Well, we thought you might not see, so we chatted with Stemilt spokeswoman Brianna Shales about what the heck all that means.

In brief, the award is the grocery industry’s way of saying thanks to Stemilt for helping boost sales of fruit and produce, which in grocer-talk are “perimeter” products — items in a store’s layout on the outside aisles that might include the deli, meat and seafood, milk and cheese, fruit and produce.

See? Does FruitTracker know this article is making us hungry?