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Everyday Business | Sports mega store aims to hook ourdoorsy folks

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Sportsman's Warehouse
An employee with Cascade Sign Service of Yakima puts the finishing touches on the Sportsman’s Warehouse sign at Wenatchee Valley Mall in East Wenatchee. The store’s grand opening is April 26.

Sportsman’s Warehouse, Wenatchee Valley Mall’s new mega-outlet for recreational gear, is gearing up for a soft opening (maybe) sometime next week with a grand opening (definitely) on April 26.

The East Wenatchee store will be the Utah-based company’s 49th location in 15 western states. It’s the sixth store for the company in Washington state.

“We’re excited, really excited,” said Store Manager Morgan Wagner, a 9-year veteran employee of the Utah-based company. He’ll oversee 50 to 60 employees in the 49,000-square-foot space, which until last August was home to Sears.

Wagner’s crew aims to open the store April 18 but, more realistically, will probably open the doors on April 21. Either way, they’ll get a few days to learn about the stock and run through procedures before hosting their grand-opening bash.

Grand-opening ceremonies will start around 8:20 a.m. April 26 with a flag raising, ribbon cutting and, of course, speeches from Sportsman’s Warehouse and mall management and maybe a word of welcome from the East Wenatchee city council and Wenatchee Valley Chamber of Commerce. The store will open its doors at 9 a.m. sharp.

Timing is important here, particularly if you want to nab one of 300 gift cards — each worth $25 — that’ll be given away that morning to the first 300 customers that arrive (one card per family). Wagner figures folks will start lining up around 7 or 7:30 to get a card.

Wagner said the new Sportsman’s Warehouse will be pretty much like its sister stores — lots of fishing, hunting, shooting and camping gear, along with clothes and boots. “We’ll fine-tune our inventory to meet the needs of the Wenatchee Valley,” he said. “That’ll mostly be in the fishing department, but there’ll be some customizing in other departments too.”


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