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BIZWORLDFACE1

I'm working on a photo illustration for next month's Business World publication, the theme is how or if businesses should use social media to attract customers. The thought was to produce an image showing someone using technology to help them shop. Wanting to keep it simple and graphic, I concentrated on a single face and tried to create a situation where a social media page would be reflected in the face.

First, I thought I would shoot a photograph of a face then add the social media graphic later in Photoshop. Here's the face, shot in our studio with the light balance purposely skewed to the cool side.

I set up a projector to my computer, found the downtown Wenatchee facebook site, and set up to take an image of it. But thinking further, decided against it because it wouldn't have the curvature of the face - the three dimensionality of the face - when I added it to the original image.

So I had my model (reporter Abby Holmes) come in for a second session and lit her with just the projector with web site hooked in.

I only wanted to use one side of her face so the emphasis was on the graphics and not on the persona of Abby. Then I began to think that this isn't what a reflection of an IPOD or computer would look like, it would be flopped.

But then it is fairly hard to read unless you spend a lot of time studying it. After conversations with the rest of my staff, we decided it was okay to be inaccurate with the photo since it was purely and illustration anyhow, and totally in control of the photographer. So we'll use the one with readable text on the cover.

Did we make the right decision?

Here's an extra photo, stitching the original with the flopped version. Photographer Kathryn Stevens says every time she looks at it, her stomach becomes a bit queasy - be warned.

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