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Latest Posts

Community Connections

Race partnership makes good sense

In the world of outdoor endurance events, there is a natural tendency for competition — among organizers. The races themselves are competitive so why wouldn’t the same apply to those who put them on? After all, everyone is in a “race” for registrations and sponsors and attention. But it doesn’t have to be that way, and, in many cases, shouldn’t. It’s a counter-intuitive approach, perhaps, but partnerships among event organizers — and less competition — can lead to growth for all.