As I'm sure you're aware by now, the Oklahoma City Thunder (or the Zombie Sonics, if you're not a Clay Bennett/Howard Schultz-sympathizing sellout) clinched a spot in the NBA Finals by dispatching of the cagey San Antonio Spurs in six games in the Western Conference finals last night. Like many former Sonics fans, I dealt with a range of emotions after it happened, which resulted in me finding and following about a half-dozen pro-new Seattle arena online pages. But nothing compares to the priceless reaction from our colleagues at the Tri-City Herald, who gave the headline "Sonics advance to finals, oh wait" to the story about the Thunder's victory (as well as the biting sub-headline, "Oklahoma City steals team, and steals game from San Antonio").
Fellow World Sports scribe Doug Flanagan (who, coincidentally enough, is a former Tri-City Herald reporter) brought the TCH's instantly-viral headline to the rest of our attention in the office, which started a pretty lively conversation on whether or not we would have pulled a similar stunt. The consensus is no, we don't have the intestinal fortitude to do such a thing. In fact, I did the majority of the layout of today's Sports section last night, including the big piece on the Thunder's win, and it never crossed my mind to put a headline like that on there.
That isn't to say I don't like it. I think it's hilarious and in this day and age of lagging newspaper sales, maybe it will help sell a few more copies. The subhead was a bit much, though, and I don't think the headline agreed with what I am assuming is a boiler-plate AP story about the game. I was hoping (and am still hoping) a Seattle-centric editorial would come over the wire last night so that we could get the view of crushed Sonics fans (or lame-duck PNW Thunder fans) in the World, but the TCH's snappy headline will have to do for now.
So the question begs to be asked, what do you think of the Herald's headline choice? Funny? True? Unprofessional?