They’re not doctors, not even nurses, but they look like them on TV.
Translators for InDemand Interpreting, the Wenatchee-based video translation company, wear hospital scrubs whenever they consult with patients, nurses and doctors around the world through the magic of online video.
“It maintains the appearance of working with medical professionals,” says Daniel Pirestani, the company’s founder and CEO. “We’ve found it’s less jarring for patients to see us wearing the familiar scrubs. It helps make for a seamless interaction between the doctor, patient and interpreter.”
Pirestani even wears scrubs around the office in a show of support for his 32 employees and 115 translators now under contract. “I wouldn’t ask them to do anything I wouldn’t do.”
(That's Daniel Pirestani, in scrubs, with wife Elena in photo.)
With headquarters in Olds Station, InDemand muscled its way last month onto Inc. Magazine’s list of the top 500 fastest-growing companies in the U.S. The company projects $7.7 million in sales this year and over $50 million in sales by the end of 2014. There’s talk of an IPO, initial public offering, in the next three years.
The company offers video intrepreting in nine languages and telephonic interpreting in 180 languages.
“Plus, scrubs are really loose and comfortable,” said Pirestani, who’s often in a three-piece suit when he discusses big ideas for his company with hot-shot venture capitalists. “I really like wearing them.”