The Wenatchee World

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Breast cancer ads take bold new turn

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LOS ANGELES — A woman in a skimpy white bikini sashays next to a swimming pool. Onlookers gawk, men’s tongues roll and music blares in the background.

The camera zooms in slow motion to her jiggling chest as a message spreads across the screen: “You know you like them/ Now it’s time to save the boobs.”

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