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Mission Ridge hires new general manager

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Josh Jorgensen, new general manager of Mission Ridge, with wife Leah

WENATCHEE — A 15-year veteran of the ski industry has been hired as the new general manager of Mission Ridge Ski and Board Resort, owner Larry Scrivanich announced today.

Josh Jorgensen, 35, a base operations manager for Snoqualmie Pass Ski Area, will assume his Mission Ridge duties July 15. A first task, said Scrivanich, will be to hire a new marketing director for the 46-year-old ski area.

We had a lot of candidates for the general manager’s position,” said Scrivanich. “But Josh brings the most solid understanding of what it takes to run a ski hill. We think he’s the right guy for the job.”

Announcement of the hiring comes about 10 weeks after longtime Ridge manager Mark Milliette resigned from the post following disagreement on future marketing of the resort and other issues. Milliette was general manager of the resort for 14 years.

Two weeks later, Jerri Barkley resigned as the Ridge’s marketing director after 10 years at the job. She cited changes in Mission Ridge’s marketing next season as her reason for leaving.

Scrivanich reaffirmed today that one of his goals for the new season is to revamp marketing and resort amenities to appeal to a broader range of skiers and snowboarders.

Currently living in Ellensburg, Jorgensen and his wife Leah have been married for 16 years and have three children. The entire family is passionate about skiing and snowboarding, according to a Ridge press release.

In coming weeks, the Jorgensens will be relocating to the Wenatchee Valley, Scrivanich said.

Mike Irwin: 665-1179

Reach Mike Irwin at 509-665-1179 or . Read his blog Everyday Business or follow him on Twitter at @MikeIrwinWW.