WENATCHEE — It’s been a good week for local marketing whiz Jennifer Bushong.

On Monday, Town Toyota Center officially named Bushong as their director of marketing and communications. She’d been doing the job anyway for the past 14 months, but Monday’s announcement sealed the deal for her to work a little bit of her marketing magic on our top-o’-the-line (but troubled) 4,000-seat arena.

On top of that, Bushong was named today as 2012 Woman of the Year by Wenatchee Business and Professional Women, which provides scholarships and other help for women to move forward in their lives.

At the group’s annual awards luncheon — sponsored by this newspaper and other local businesses — about 100 women gave Bushong a standing ovation for her marketing skills and service to the community. In her brief thank-you speech, Bushong praised the women in the room for their ongoing commitments to local schools, churches and community.

“There’s much to be done and much we can do,” she said. “But only if we work together.”

A 16-year marketing veteran, Bushong owns JB Marketing Group where she serves as project manager and consultant for a wide variety of local businesses. Her community service includes work for Miss East Cascades, the Festival of Trees, the Junior Service League, Ballet Theater Northwest and Girl Scouts of America.

By the way, the luncheon also featured keynote speaker Nancy Tedeschi, the East Wenatchee inventor of the SnapIt eyeglass screw. Tedeschi told of her struggles through public school, college and the hard-knocks school of bringing a product to market. Her success has allowed her to begin new projects, including an anti-bullying campaign and offering advice to new entrepreneurs.

Also introduced at the event were recipients of BPW’s Mature Women Scholarships: Chris Burke, who’s attending Wenatchee Valley College, and Janelle Davies, who will complete WVC’s Radiologic Technologist Program this year.