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Not-so-visible stores deserve a closer look

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It’s easy to see the hustle and bustle of Christmas shopping in full swing.

The streets are busier and the parking lots more difficult to navigate as you search for that one space, probably not so near any front door.

And inside those stores, shoppers pack the aisles looking for that perfect gift, their searches a little more hurried each day as Dec. 25 nears.

It is the holiday shopping season and I think we all recognize its importance to our local economy. Of course, local businesses need our support year-round, and not just at the holidays.

But not all those businesses depend on local shoppers. There is a great deal of business taking place that, without some effort, goes on with little notice.

In this edition of Business World, we take a look at some of that hidden economy that populates our valley. Businesses big and small operate outside the visibility of your daily life yet still play an important role in the success of our communities.

Some are big, successful manufacturing operations like Mack’s Lure, the maker of world-famous fishing lures from its Wenatchee headquarters. (We had an Eye On story on Mack’s Lure in last month’s issue of Business World.)

Another very successful local business we feature is Tumbleweed, the maker of “eco-fabulous” jewelery that is sold at more than 150 stores across the nation and world.

Though these businesses may not be easily recognizable to people here, they do feed our local economy through their employment, taxes and more. We are all sharing in their successes, whether we realize it or not.

As we wrap up another year of Business World it’s a great opportunity to thank all our advertisers and readers for your continued support.

This business-to-business magazine continues to grow and thrive. When we started, the idea was to provide a unique publication the business community would find valuable.

The feedback I’ve received has been great. People tell me they look forward each month to reading our cover stories and the many regular columnists and stories.

Our approach of having a cover theme for each issue is something that has really resonated. And the thanks for the great ideas for those themes goes to our presenting sponsors.

Every three months, they send a representative to help us brainstorm themes for the upcoming months, among other editorial business.

The ideas flow freely and we get great insight into what’s happening in the business community.

For the January issue we’ll be looking at legacy businesses that have been operating in our communities for many decades. That should be a great deal of fun.

See you next year.

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