WENATCHEE — The Town Auto Group has agreed to a new five-year contract that will pay less money for naming rights of the Town Toyota Center’s main ice rink but not the community rink, arena officials said Monday.
Both sides have agreed to the terms of the $800,000 contract but it won’t be formally approved until later this month, said Wenatchee Mayor Frank Kuntz, chairman of the arena’s governing board.
“I appreciate them hanging in there through all the tough times and coming back to the table,” said board member Mike Cooney said.
The East Wenatchee auto dealership paid $1 million for its current five-year contract, which expires on Aug. 13.
Under the new contract now being finalized, the arena will be able to sell lesser naming rights for the community rink, now simply called The Rink. The Town Auto Group will also relinquish $17,000 in annual complementary tickets and services that it receives under the expiring contract.
The dealership will pay $150,000 the first year of the contract, $155,000 the second year, $160,000 the third year, $165,000 the fourth year and $170,000 the fifth year, arena Manager Mark Miller said.
Board member Chuck Cooper asked Miller, who negotiated the new contract, if Town Auto Group was in agreement with all terms of the contract.
“Yes,” Miller said.
“Then it sounds good to me,” Cooper said.
— Michelle McNiel, World staff