The Wenatchee World

Weather:

Weather

The latest extended forecast from The Weather Channel

Remove this weather forecast

This Afternoon

Hi38° Rain

Tonight

Lo37° Rain

Sunday

Hi46° Chance Rain

Sunday Night

Lo35° Slight Chc Rain

Monday

Hi42° Mostly Sunny

Monday Night

Lo33° Slight Chc Rain

Tuesday

Hi42° Chance Rain

Tuesday Night

Lo33° Slight Chc Rain

Wednesday

Hi38° Chance Rain

Wednesday Night

Lo26° Chance Snow

Boosting our pride

Send to Kindle
Print This

The Wenatchee Valley Chamber of Commerce and its partners are busy assessing their first united tourism promotional campaign. We do not know how the returns will come in, but expect them to measure a positive impact. The “Wenatchee — What Will You Pick Today” slogan was memorable, but the campaign was best for uniting the communities with a sense of purpose. The stronger effort has already had an impact.

The campaign was the first since the chamber merged with the Wenatchee Valley Visitors and Convention Bureau. Efforts of the past did the best with the resources available, but were fragmented. This campaign united the chamber, the Wenatchee Valley Sports Council, the Tourism Promotion Alliance and the cities of Wenatchee and East Wenatchee as funding sources. “Bringing all these groups together to focus on the same ideas and goals is a paradigm shift,” the chamber’s Executive Director Shiloh Schauer told The World’s Mike Irwin. Collaboration multiplies the campaign’s power.

View my optionsorSign in