The Wenatchee World

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Boosting our pride

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The Wenatchee Valley Chamber of Commerce and its partners are busy assessing their first united tourism promotional campaign. We do not know how the returns will come in, but expect them to measure a positive impact. The “Wenatchee — What Will You Pick Today” slogan was memorable, but the campaign was best for uniting the communities with a sense of purpose. The stronger effort has already had an impact.

The campaign was the first since the chamber merged with the…

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