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Marketing that’s hard to swallow

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It was a big week for America’s favorite junk foods.

First, Mondelez International — formerly known as Kraft Foods — announced that beginning in 2014, it will be the official sponsor of both the men’s and women’s U.S. national soccer teams. The company will sell signature snacks such as Oreo and Chips Ahoy cookies, Ritz crackers, Trident gum and other candies under the fast-growing sport’s halo of healthiness.

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