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Oreos have similar addictive effects as cocaine, study finds

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NEW LONDON, Conn. — Oreos may be as addictive as cocaine — to lab rats, anyway. That’s according to new research from Connecticut College that compared rats’ reactions to the sandwich cookies and to drugs.

In a study designed to consider the potential addictiveness of foods with high fat and sugar content, Connecticut College Professor Joseph Schroeder and his students found eating the cookies activated more neurons in the brain’s “pleasure center” than exposure to cocaine or morphine.

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