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Business Summit aims for know-how and networking

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WENATCHEE — Five North Central Washington business groups have joined together to host an afternoon of know-how and networking that could become an annual event.

The Business Summit — providing help “to start-up, speed-up or scale-up” any business, say organizers — will be held from noon to 5 p.m. Oct. 4 at the Confluence Technology Center, 285 Technology Center Way.

Sponsors include the Wenatchee Valley Chamber of Commerce, the NCW Hispanic Chamber of Commerce, NCW Economic Development District, the Greater Wenatchee Area Technology Alliance (GWATA) and SCORE.

In many ways, we have similar goals and interests,” said Jerrilea Crawford, the Wenatchee Chamber’s membership and project coordinator and a lead planner for the summit. “This is a way to maximize our opportunity to address concerns and challenges that the business community faces now and in the future.”

Highlights of the Oct. 4 agenda include:

Keynote speaker Roger Stark, a retired surgeon and health care policy analyst with the Washington Policy Center, will discuss the ramifications of the Affordable Care Act for businesses and explain the state’s newly initiated health insurance exchange.

Computing whiz Martin Straub of Simple Power IT in Leavenworth will explain cloud computing and discuss the benefits and costs for businesses.

Business experts from SCORE, a group of retired professionals offering business counseling, will present effective entrepreneural strategies, including the importance of a business plan, a marketing plan and finding financing for new and expanding enterprises.

A panel discussion on marketing a business will discuss how to identify target audiences and how to reach them using traditional promotional strategies or new technology, such as social media.

A post-summit social hour for discussion and networking.

Early registration for the event is $25 and open until Sept. 20. After that date, the cost is $35.. To register, call 662-2116 or email info@wenatchee.org.

Reach Mike Irwin at 509-665-1179 or . Read his blog Everyday Business or follow him on Twitter at @MikeIrwinWW.