The Performing Arts Center is experiencing a rejuvenation, a renewal of sorts. We are running on all cylinders, preparing to showcase our dazzling season of upcoming shows for the community that has stood by us for over a decade. As the new executive director for the Performing Arts Center of Wenatchee I am indescribably excited about our future as I direct the PAC’s “next act.”
I am so proud of our precious theater, a performing arts center that hosts world-class artists and performances on the same stage as young actors, community theater, and local performing arts organizations, even a church!
“Every show sponsored, every seat sold” is our immediate goal for the 2013-14 season and it is already coming true. Each of our 13 PAC shows has been fully sponsored by local businesses and patrons. As a result, we have slashed ticket prices so that we might reach the second half of that goal: sold out shows. I am pleased to report our first show, “The Liverpool Legends,” has, indeed, sold out and each subsequent show holds the same promise.
Beyond robust ticket sales, we remain committed to community outreach in many forms of educational enrichment and increased opportunities for the diverse elements of our community to experience the performing arts.
Our ultimate goal is to attain sustainable growth for the PAC. We define this as establishing enough perpetual revenue that the annual operating budget can be met without the need to divert money from our program. The promotion and cultivation of our endowment funds and grants are a major focus of our long-term goals.
It is the PAC’s mission to play a vital role in sustaining the cultural health of our region. As its executive director I am privileged to be the tender of the flame, but for us to grow in any meaningful way, it begins and ends with you. The PAC is entirely about relationships, and we want you to feel at home in our theater, to know how deeply you are appreciated. To put it bluntly, there would be no PAC without you.
It is said the success of a community may be gauged by how deeply it embraces the arts. On behalf of our PAC Board of Directors, our community of volunteers, staff and crew, I want to thank you for embracing the arts and our beautiful theater. None of the success we are experiencing would be possible without your rock-steady belief that the arts enrich our entire community.
The PAC is back — with so much energy, vision, and support that “the future’s so bright, we’re gonna need shades”! Come join us this season and help celebrate the performing arts. But you better jump on this train now — it is leaving the station, and you do not want to miss this ride, because, at the PAC, we only have time for fabulous!
Speaking of fabulous, on Sunday, Sept. 29, we’re honoring our benefactor Wilf Woods on the occasion of his 94th birthday, from 4-6 p.m. Stop by and join the celebration.
Matt Cadman is executive director of the Performing Arts Center of Wenatchee.