The Wenatchee World

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This Afternoon

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Transformed by humans, naturally

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I bought a jar of mustard. Actually, it is more accurately called prepared mustard, as it is not whole mustard seed or dried and ground mustard seed, but ground seed combined with several ingredients to make a sauce.

The label says it is “all natural.” I presume the mustard makers want me to use a common definition of “natural,” meaning derived from nature without intervention by human beings, who are always unnatural. And of course “natural” is a useful marketing term, because we tend to assume natural things are good and unnatural things are bad.

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