The Wenatchee World



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Wenatchee on a band wagon

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Wenatchee isn’t known for being on the cutting edge when it comes to music.

Yes, we have great musicians and venues that culturally enrich the community but there is a big youth audience out there looking for something different.

And there are people working hard to deliver what they want.

In this edition of Business World we visit the people behind the scenes, constantly looking for just the right act to generate excitement and ticket sales. And to put this region on the music map.

It’s a tricky business. You think you’ve found something that will resonate with your fickle audience base and it falls flat. You think you have something that’s OK but it turns out to be wildly popular and you’re wishing you’d booked a bigger venue.

They’ve had some great successes with bands and musicians most of us have probably never heard of.

We also have an interesting list of the most successful shows at the Town Toyota Center, where the stakes are much higher when booking acts.

In looking at that list, it’s difficult to put your finger on exactly what our ticket-buying region will support. Which illustrates the challenge of that profession.

In the end, we are fortunate to have people working so hard to grow and enhance the entertainment options here. They are bringing another element to what makes this such a great place to live.

And they deserve our thanks and best wishes for great success in the future.

At the Wenatchee Valley Chamber of Commerce annual banquet last month we gave out the third-annual Legacy Award and it was a special moment for us at World Publishing.

Honored this year were Wilfred and Kathy Woods.

Wilfred — or Wilf, as we all call him around here — was the second generation of the Woods family to run the business. In his 90s, he’s still an almost-daily presence around the office and he writes regular columns for the newspaper.

He and Kathy are extremely supportive of all who work here and continue to add to the family feel of this company.

They’re also a big presence in the community, supporting the arts and many, many other causes.

They were selected for the honor by the Business World advisory board and chamber. The board, comprised of business leaders from the community, was unanimous in the selection.

Just as they did in 2012 with Carl Campbell and last year with Mike and JoAnn Walker, they found extremely deserving honorees.