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Sports tourism jumps in participants and dollars

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WENATCHEE — A jump in sports tourism added up to more visitors, more dollars spent and more occupied hotel rooms for the Wenatchee Valley in 2013, the best year since the tracking of such stats began six years ago.

A combination of new events, better organization and promotion and no major disruptions — think wildfires or blizzards — boosted growth across the board for area sports tourism, said Matt Kearny, sports marketing director for the Wenatchee Valley Chamber of Commerce.

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