The Wenatchee World

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This Afternoon

Hi81° Patchy Smoke

Tonight

Lo68° Patchy Smoke then Slight Chance Showers

Saturday

Hi77° Chance Showers then Slight Chance Rain

Saturday Night

Lo57° Chance Showers

Sunday

Hi73° Slight Chance Showers

Sunday Night

Lo56° Mostly Cloudy then Slight Chance Showers

Monday

Hi76° Slight Chance Showers

Monday Night

Lo55° Slight Chance Showers then Partly Cloudy

Tuesday

Hi74° Partly Sunny

Tuesday Night

Lo55° Mostly Cloudy then Slight Chance Showers

The benefits of prudence

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In September 1958, a future columnist, then 17, was unpacking as a college freshman when upperclassmen hired by tobacco companies knocked on his dormitory door, distributing free mini-packs of cigarettes. He and many other aspiring sophisticates became smokers. Six years later — 40 years ago: Jan. 11, 1964 — when the Surgeon General published the report declaring tobacco carcinogenic, more than 40 percent of American adults smoked. Today, when smoking is considered declassee rather than sophisticated, fewer than one-fifth do.

In June 1971, a New York couple decided their Bon Vivant brand vichyssoise tasted strange so they put aside their bowls, too late. Within hours he was dead and she was paralyzed from botulism poisoning. And within a month Bon Vivant was bankrupt, proof of the power of health-related information to change Americans’ behavior.

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