The Wenatchee World

Weather:

Weather

The latest extended forecast from The Weather Channel

Remove this weather forecast

Overnight

Lo71° Partly Cloudy

Monday

Hi102° Hot

Monday Night

Lo71° Clear

Tuesday

Hi102° Hot

Tuesday Night

Lo71° Mostly Clear

Wednesday

Hi101° Hot

Wednesday Night

Lo70° Mostly Clear

Thursday

Hi101° Hot

Thursday Night

Lo70° Mostly Clear

Friday

Hi99° Hot

The benefits of prudence

Send to Kindle
Print This

In September 1958, a future columnist, then 17, was unpacking as a college freshman when upperclassmen hired by tobacco companies knocked on his dormitory door, distributing free mini-packs of cigarettes. He and many other aspiring sophisticates became smokers. Six years later — 40 years ago: Jan. 11, 1964 — when the Surgeon General published the report declaring tobacco carcinogenic, more than 40 percent of American adults smoked. Today, when smoking is considered declassee rather than sophisticated, fewer than one-fifth do.

In June 1971, a New York couple decided their Bon Vivant brand vichyssoise tasted strange so they put aside their bowls, too late. Within hours he was dead and she was paralyzed from botulism poisoning. And within a month Bon Vivant was bankrupt, proof of the power of health-related information to change Americans’ behavior.

View my optionsorSign in