The Wenatchee World

Weather:

Weather

The latest extended forecast from The Weather Channel

Remove this weather forecast

Tonight

Lo33° Chance Snow

Sunday

Hi38° Chance Rain/Snow

Sunday Night

Lo33° Chance Rain

Monday

Hi40° Rain Likely

Monday Night

Lo33° Slight Chc Rain

Tuesday

Hi42° Slight Chc Rain

Tuesday Night

Lo32° Chance Rain

Wednesday

Hi41° Slight Chc Rain

Wednesday Night

Lo32° Slight Chc Rain

Thursday

Hi40° Chance Rain

The benefits of prudence

Send to Kindle
Print This

In September 1958, a future columnist, then 17, was unpacking as a college freshman when upperclassmen hired by tobacco companies knocked on his dormitory door, distributing free mini-packs of cigarettes. He and many other aspiring sophisticates became smokers. Six years later — 40 years ago: Jan. 11, 1964 — when the Surgeon General published the report declaring tobacco carcinogenic, more than 40 percent of American adults smoked. Today, when smoking is considered declassee rather than sophisticated, fewer than one-fifth do.

In June 1971, a New York couple decided their Bon Vivant brand vichyssoise tasted strange so they put aside their bowls, too late. Within hours he was dead and she was paralyzed from botulism poisoning. And within a month Bon Vivant was bankrupt, proof of the power of health-related information to change Americans’ behavior.

View my optionsorSign in