Slick Marketing: Growers go goofy
Blog: Everyday Business
September 1, 2010
We always suspected Stemilt fruit growers might be a little bit wacky, and now here's the proof.
Stemilt, one of the largest fruit companies in the world, has produced a series of short videos featuring two goofy growers who try to reenact popular viral videos.
No, really. These two oafs — Clem and Milty (in photo) — stand out in their orchard and attempt to duplicate videos that have become mainstays of popular culture. These are two- to three-minute clips about putting Mentos in a jug of Diet Coke, whisking a tablecloth away from a loaded dinner table and imitating a Jedi Knight from Star Wars.
"Clem and Milty are fun characters that have a tough time successfully recreating these videos, many of which have become sensations on YouTube," said Roger Pepperl, Stemilt marketing director.
And, y'know, these videos are pretty funny. But who wouldn't chuckle at a big guy in overalls getting squirted in the face with a steady stream of Diet Coke?
Jamie Howell and Jeff Ostenson at Howell at the Moon Productions produced the series using local actors and locations. So far, five videos have been made and a few are already available on YouTube. Click here to watch the Diet Coke one.
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1 year, 5 months ago
Slick Marketing: Growers go goofy
Pointless pinhead commercials can be a bane to successful marketing programs. Have you seen those pathetic Oceanspray Cranberry commercials showing the two or three hapless cranberry growers doing stupid stuff with a blender and other sordid antics? Please don't replicate that garbage with Washington Apple promotions!
artmann 1 year, 5 months ago
Slick Marketing: Growers go goofy
Not sure if it is a bane Mav........from a few years ago, so I assume the results are similar currently. . Thanks to Ocean Sprays successful, new advertising campaign seen on television sets and glossy magazines nationwide, America is getting to know and love the comic duo of Ocean Spray character growers Justin and Henry.
Ocean Sprays Straight from the Bog advertising campaign is performing extremely well with consumers, according to industry reports. The initial ads resulted in the top ten percent of all ads ever tested by Milward Brown, a respected industry research company that measures consumer response to advertising. The Straight from the Bog campaign has also been bolstering sales of Ocean Spray across all of its business divisions, with a six percent year over year growth of the Cranberry Juice drinks.
We went back to our authentic roots as a co-operative of growers to re-introduce the cranberry to America with this thoroughly fresh integrated campaign, said Ken Romanzi, Chief Operating Officer, Domestic Food and Beverages at Ocean Spray. Our growers are proud, and were proud of everything they do for this brand and business.
1 year, 5 months ago
Slick Marketing: Growers go goofy
JimboBear 1 year, 5 months ago
Slick Marketing: Growers go goofy
I guess that two guys selling cranberries in a bog is a lot more foolish than a bunch of guys dressed up in fresh fruit costumes peddling underwear, huh?
1 year, 5 months ago
Slick Marketing: Growers go goofy
Yep, it's on the same level as promoting the Fruit of the Loom underwear which is notorious for using cheap elastic in their briefs. Ad campaigns are expensive and good product can often sell itself unassisted. I'd be willing to wager that Ocean Spray could dump their current ad campaign and sell just as much--if not more--product for their growers while boosting net grower returns.
Goldy 1 year, 5 months ago
Slick Marketing: Growers go goofy
There is nothing more annoying than watching your favorite show and having a really dumb ad air. Sorry, but this just leaves a bad taste in my mouth. It might be true that many orchardists are 'wacky' but believe me, they are not dumb. I hope these do not go viral. To me they put orchardists in a bad light.
JustanObserver 1 year, 5 months ago
Slick Marketing: Growers go goofy
Lighten up y'all. There's a reason that Bud spends oodles of money on funny, unrealistic, and downright ridiculous commercials during the Super Bowl...it captures ones attention. Very bright marketing personnel put together these sorts of strategies, and numerous focus groups have determined that it build brand equity in some fashion. Granted, it may not work for everyone, but there is a return on investment...so in that vein, kudos to those in the video above.
Makena 1 year, 5 months ago
Slick Marketing: Growers go goofy
The comments here might shine a bit of a light on effective target marketing. Mav & G Oldy - care to state your ages?
1 year, 5 months ago
Slick Marketing: Growers go goofy
I'm about the same age as Eddie Albert was at the time my profile pic was taken. Only difference is I'm much more handsome than he was and my hair has not yet turned gray. Incidentally, I also intend to outlive him, which may prove to be quite a feat considering that he lived to the ripe old age of 99 plus a month.
Goldy 1 year, 5 months ago
Slick Marketing: Growers go goofy
I'm not nearly as old as Mavulous if that helps any. Makena, why don't you tell us your age first? Also, I don't think good taste in humor is an 'age' thing.
Goldy 1 year, 5 months ago
Slick Marketing: Growers go goofy
JustanObserver, the Bud commercials over all, are great. But I also don't like t.v. shows where someone who seems to be a bit short of a 6-pack is made fun of. I just don't see humor in trying to make someone look dumb. The reference above to the ocean spray commercial I feel is true. It is a 'dumb' commerical. I do think I could come up with some commercial ideas way better than the 'apple guy' we had on that moped years back and the youtube flicks in this article. And I'm free!
Makena 1 year, 5 months ago
Slick Marketing: Growers go goofy
I'm early 40's. I think the "goofy" ads are for the most part good, but indeed some are awful. The advertisers would be extatic that people are "talking" about it and the product involved - they have succeeded in their goal, to some extent. Who do you think of when you think of Cranberry beverages?? thanks fellas - interesting posts.
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