♦ The third annual Apple Blossom Festival was held May 5-6.
♦ Activities began Friday morning with the industrial parade. George E. East was in charge. First place float was the Webb Shoppe, second place was American Fruit Growers, Inc.
♦ The coronation of Queen Ruthella Adams and maypole dances were held early in the afternoon on the grounds of Wenatchee High School. Over 1,000 children participated. Princesses were Doris Cedergreen, Golda Hamilton, Janice Gellatly, Blanche Smith, Julia Newell, Helen Gauff and Ella Newberry.
♦ Friday evening musical entertainment took place at the Apple Blossom amphitheater, adjoining Memorial Park. Performers included A.A. Bousquet and his son Voltaire, Homer Barnhart and Frank Taylor. Arrangements were by the Ladies Musical Club.
♦ The queen's ball was held Friday evening at the Elks Hall. The grand march was led by Queen Ruthella and Mayor C.E. Chase.
♦ The parade led Saturday's activities, with R.R. June in charge. The route began at Second and Mission streets, then traveled south to Orondo Avenue, west to Methow Street, south to Kittitas Street, east to Wenatchee Avenue and north to Fifth Street. First prize went to Stevens School, and second prize to Sunnyslope.
♦ An historical pageant entitled "The Builders," depicting the development of North Central Washington, took place at the amphitheater. A crowd of 6,000 attended. The committee in charge included Mrs. L.R. Gillette, Mrs. A.H. Sylvester, Mrs. Ira Edwards, Elizabeth Murray, Ida Edler and Wellington Pegg.
♦ The festival closed Saturday night with the "Apple Blossom Follies" at the amphitheater. Performers included Donald LaVelle, Jane Worthley, Ed Ferguson, Ethyle Mae and Winona Edwards, and the YMCA acrobats.
♦ L.G. Olds was once again the festival's general chairman. Other volunteers included V.H. Clearman, G. Martin Warren, W.M. Anderson, Mrs. E. Wagner, O.M. Carter, Dorothy Howard, Charles T. White, Mrs. Sam R. Sumner, Mrs. Martin H. Easton and Mrs. Frank D. Case.
♦ The fourth annual Apple Blossom Festival was held May 4-5. W.N. Anderson was in charge of arrangements with Frank Slyde assisting.
♦ John Peirsol of Wenatchee wrote the official festival song sung to the popular tune, "Three O'Clock in the Morning."
♦ Imogene Carpenter was the queen. Other "queens" in the royal court, as they were referred, represented various fruits and were sponsored. They were Nancy Bittick, peach, Central Labor Council; Bernice Smith, orange, Great Northern; Bernice Gellatly, pear, Rotary Club; Bertha Gauff, grape, Eagles Lodge; Marcella Steinecker, strawberry, Knights of Columbus; Margaret Tyrrell, apricot, American Legion; Mrs. N.F. Kerr, cherry, Lions Club; and Letha Parsons, plum, Elks Lodge.
♦ King Apple was Floyd Morrow.
♦ The festival officially opened with Queen Imogene and High Chancellor (Mayor) C.E. Chase spreading blossoms at the city's entrance. The queen received congratulatory telegrams from Hollywood stars Norma Talmadge, Jackie Coogan and Buster Keaton.
♦ Washington Gov. Louis F. Hart attended.
♦ The industrial parade was held on Friday morning in which 2,500 school children marched, followed by a long procession of floats representing businesses and agriculture. One of the most elaborate entries was by American Fruit Growers. A huge "blue goose" walked ahead of the float where reproductions of all the various fruits and vegetables grown by and marketed by the company under the Blue Goose and Skookum brands were displayed.
♦ A "grand spectacle" was held in the evening at the Apple Blossom amphitheater. In addition to the formal introduction of the royal court, entertainment included the production "Birth of the Apple" by the Wenatchee Players, music by Harrison Roberts and "The Dance of the Apple" by Anna Browne.
♦ Queen Imogene's court robe — weighted with pearls — was reported to be worth $100,000.
♦ The grand parade was held — a procession two miles in length — starting from Second and Mission streets. Over 175 entries participated. The sweepstakes winner was the Elks' float and the prize-winning school float went to Whitman.