Milbrandt Vineyards has committed to producing up to 9,000 bottles of Sparkling Rosé to help benefit the winning charity of the winery’s inaugural “Bottle Your Charity” Video and Photo Contest.
The label of the Sparkling Rosé, the first sparkling wine in the Milbrandt Vineyards portfolio, will feature the mission of the winning charity and the name of the person who submitted the entry.
Milbrandt Vineyards will sell the wine. Direct donations from wine purchases go to the charity. The charity and the person who submitted the winning photo or video will also get a release party.
Anyone can enter by submitting a video or photo that captures the essence of his or her favorite charity. Entries are accepted at MyCharity.MilbrandtVineyards.com.
Entry deadline is Oct. 1 and the voting deadline is Oct. 10. The winner will be revealed Nov. 15. The wine release will shortly follow.
The campaign just launched and has already received pivotal support. One hundred percent of packaging material for the Sparkling Rosé has been donated. TricorBraun is donating all the bottles. Labels West is donating all the labels that will reflect the colors or themes of the winning charity. Cork Supply is donating all the corks and cages.
With the mission of the charity on the labels, the bottles themselves become a marketing tool to help spread the word and generate donations on behalf of the cause.
“We are giving back to the communities that helped put our family-owned winery on the map through our ‘Bottle Your Charity’ contest,” said Butch Milbrandt. “If it wasn’t for the help of others, our winery would not be where it is today. We are hoping to grow this campaign every year in order to feature several charities on our bottles to raise awareness of their missions.”
The Bottle Your Charity campaign is part of Milbrandt Vineyard’s larger mission to inspire humanity both in and outside the bottle. Today, non-profits are facing tremendous operational challenges. A campaign like this can make the difference in a charity having to choose between hiring talented organizers or sacrificing a marketing effort.
Campaign video: https://wwrld.us/2kc6v78
Stacy Bellew is public relations director for Milbrandt Vineyards.