Upon Rufus Woods' death in 1950, his son Wilfred became editor and publisher of the newspaper and continued to promote economic development in North Central Washington. Warren Woods' son, Robert, was the newspaper's editor and later editorial page writer. In the 1960s and 1970s, the Daily World (the name was shortened to The Wenatchee World in 1971) continued to promote regional development, sponsoring a series of trips through Canada and Alaska to study the region's energy resources.
In 1997, Wilfred Woods turned the reins of the company over to his son, Rufus Woods. The newspaper is owned by the families of Wilfred and Robert Woods.
Wenatchee World Mission Statement
The mission of The Wenatchee World is to engage, inform and inspire our NCW Communities.