Shoppers at Threads in Wenatchee will find brands and styles of clothing that they won’t find elsewhere in the city.
Beth Dew, 32, is the owner of the clothing boutique. She said she works to find unique items for people of all shapes, sizes and ages.
“I try really hard to find different brands that you can’t find in our town,” Dew said. “I do carry brands that you do find at Nordstrom’s — so you don’t have to go over the mountain, and I have brands that you don’t find anyplace too, or that are harder to get.”
Dew said she doesn’t want to compete with other local clothing stores and boutiques, so she tries to bring something different to the Wenatchee shopping scene. Since she opened the store in August 2016, she’s worked to continue to expand the inventory for her customers. For example, she brought in a plus-size line of clothing in sizes XL to XXXL.
“When we first opened, we didn’t have that full size range,” she said. “It’s very fun, very stylish, very trend-forward.”
Dew said her clientele can be diverse, but mostly she sees women in their 30s and up in the store.
“I feel like a lot of times people come in and say they’re too old for the store, but if they give us a chance and let us poke around...there will always be something that will be suitable for them,” she said. “I truly feel like anybody can come in here and they will find something for them.”
When Threads first opened, Dew said she was unsure how an upscale clothing boutique would be received.
“It is funny to see the clothes and the items that I bought at the very beginning and what people are willing to buy now. When I first opened I was a little bit on the conservative side,” she said. “I feel like people are definitely a little more willing to step out of their comfort zone a little bit more.”
She said one of her favorite parts of working at Threads is seeing customers be adventurous, trying on and falling in love with clothes they never would have considered before.
“It’s fun. It’s so exciting to see people get excited when they come in here,” she said.
Dew said she shops six months in advance, trying to predict what will be popular and land well with her audience.
“The trends are being set, and it’s a matter of picking and choosing the right things within that trend,” she said.
Dew said that when she shops, she likes to do it in person to find the right fit and feel of a piece. She has an eye for quality, and brings that to Threads.
“I don’t want it to look like it’s going to be inexpensive, or like it’s going to fall apart,” she said.
That doesn’t mean everything is more expensive, she said. Clothing prices start at around $20, and she carries many other items, like candles, stickers, greeting cards and more.
She said interacting with customers is part of what makes her work rewarding.
“I love talking to people and being around people – but truly, outside of my work, I’m not super outgoing, I guess,” she said. “Doing this, it helps me come out of my shell.”
She loves to see people walking around town, wearing clothes she knows they got at her store. She even has customers who are from Wenatchee but live in Seattle that come shop at Threads when they’re in town.
“They enjoy shopping here and they enjoying finding the different things,” she said. “That’s so flattering to me, because they have such a huge abundance of styles and options over there.”
Dew always wanted to own her own business. For the past seven years, she worked in dentistry and thought about owning her own business, like her parents did.
“Right after I got out of high school, I always thought it would be fun to be my own business owner, and I grew up in that,” she said. “I thought that it would be so easy to be your own manager – and it’s always easier to be on the outside of it.”
She’s said she’s learned a lot running the business, even it has been hard work.
“I knew it would take a lot of time, and it’s not nearly as time intensive as it was when I first opened, but it still definitely takes a lot of time,” she said. “But it’s okay, because it’s my passion and I love it. It doesn’t feel like work.”